Press plays a vital role in educating the public about the importance of taking care of our kids eyes.  MEsquad wouldn't be here today without the continued support of the media.  Although we're small, we're mighty.  We are not backed by any VC's.  But our goals are lofty - huge actually!!

We have been in the eyewear industry for over 20 years and although the landscape is changing, it's doing so at a snail's pace.   MEsquad's only mission, is to bring a beautiful, and essential product to kids and families worldwide at an affordable price. 80% of learning is done through the eyes and yet less than 50% of kids get their eyes examined annually.  Myopia is growing, exponentially in fact, and we want to make sure that our glasses remain affordable for everyone because not everyone has insurance or benefits.

MEsquad was founded by eyewear industry professional Katherine Giovannone in 2021 after years of planning. Her mission: Durable, affordable and customizable glasses for all kids. After more than two decades working in the eyewear industry, Katherine acted on her passion by designing an innovative and patented eyeglass hinge that lets kids participate in the eyewear design process without the use of any tools.

Durable:  It was very important to Katherine when she was designing the frame that it wouldn't break.  Research shows that 90% of all breaks happen right at the hinge, so that's where she started when thinking about reinventing the way glasses were designed.  With other products and creations coming in the next few years, Katherine is just getting started.

Affordable: As a daughter of immigrant parents, Katherine was reminded of the struggles growing up.  Thankfully she didn't need glasses or braces as a child or teen, but wonders now what her parents would have had to have given up for her to have glasses if she needed them.  As a mother now, she recognizes that this struggle is real for many people locally and globally with the situation worsening post-pandemic.

Customizable: Katherine patented (US and China) the hinge which requires no tools to put together the frames. This allows for kids to design their own frames.  The app on the website allows for you to design the frame and then try it on as you designed it, virtually.